WHAT IS THE CONSUMER CHOICE AWARD? HOW LOCAL BUSINESSES EARN IT
WHAT IS THE CONSUMER CHOICE AWARD? HOW LOCAL BUSINESSES EARN IT
Posted on September 14, 2026
The Consumer Choice Award (CCA) is a premier North American business honor awarded to a single top-performing company per category in each city. Driven by independent AI-based market research, the selection process measures real consumer sentiment and service quality.
What Is the Consumer Choice Award?
Created in 1987, the Consumer Choice Award acknowledges commercial excellence across more than 32 major metropolitan hubs in North America. Unlike traditional awards evaluated by a panel of judges, CCA recipients are selected directly by the public through unbiased, AI-powered research. Because only one company per industry per city receives the title, it stands among the most prestigious recognitions a local business can achieve.
How the Selection Process Works
Determining a Consumer Choice Award winner involves an objective, multi-step methodology designed to evaluate authentic market standing:
- Defining Regional Markets: The evaluation begins by grouping local enterprises within specific sectors and geographical regions, ensuring fair side-by-side comparisons.
- Gathering Market Insights: CCA partners with Advanced Symbolics International (ASI) to gather data. Utilizing advanced artificial intelligence, ASI scans diverse digital platforms to capture public feedback, customer sentiment, and overall brand reputation.
- Assessing Trust and Service: Companies are judged on critical success factors, including customer delight, reliability, service standards, and public confidence.
- Verifying the Top Performer: Once the analytical phase concludes, the top-rated business in each distinct classification is designated as that region's sole winner.
What It Means for Everyday Customers
For prospective vehicle buyers and shoppers, a business achieving over two decades of back-to-back awards serves as an undeniable badge of reliability, customer satisfaction, and long-term service dedication.